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Chapter 5 - Customers
Respond
Never one to borrow money or spend large sums, Warren's approach was
to
provide a simple, inexpensive way for local folks to stop by the
farm
and pick up their milk. Without the resources to build a new store,
or to pay someone to oversee sales, he decided to trust the honesty
of potential customers and use
an honor system. A cooler in the back of what had been the milk
truck garage, with a 40
quart milk jug and a slot cut into the cover, became the beginning
of the
Shaw Farm Store.
For several years the little milk jug handled lots of cash, so much
so
that as sales grew, he had to think about a more formal store and
full
time clerks. In 1968, the "garage" was closed in, doors cut into the
walk-in cooler for customer access, and a counter made for a store
clerk
to work from. It all worked, and customers loved it.
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Home
Delivery
 Please
visit our new on-line ordering
system.
It's chock full of information and
details regarding our Home
Delivery service. Shaw Farm's trucks
deliver fresh milk,
bread, and other produce.
Click here
for info and ordering |
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Growth Hormones?
We have
strong feelings about not using
artificial growth hormones.
Click here
for more details |
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Shaw Farm Newsletter
Watch here for our 100th Anniversary
Celebration newsletters |
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The Boston Globe recently reported on our anniversary. Click here
for details |
